By Ayanendranath Basu, Srabashi Basu

ISBN-10: 146659165X

ISBN-13: 9781466591653

ISBN-10: 1466591668

ISBN-13: 9781466591660

A User's advisor to enterprise Analytics offers a accomplished dialogue of statistical equipment worthy to the enterprise analyst. equipment are built from a reasonably easy point to house readers who've constrained education within the concept of information. a considerable variety of case reviews and numerical illustrations utilizing the R-software package deal are supplied for the good thing about encouraged newbies who are looking to get a head begin in analytics in addition to for specialists at the task who will profit by utilizing this article as a reference book.

The publication is made out of 12 chapters. the 1st bankruptcy specializes in company analytics, besides its emergence and alertness, and units up a context for the total ebook. the following 3 chapters introduce R and supply a finished dialogue on descriptive analytics, together with numerical info summarization and visible analytics. Chapters 5 via seven speak about set idea, definitions and counting ideas, likelihood, random variables, and likelihood distributions, with a couple of enterprise situation examples. those chapters lay down the root for predictive analytics and version building.

Chapter 8 bargains with statistical inference and discusses the commonest trying out tactics. Chapters 9 via twelve deal solely with predictive analytics. The bankruptcy on regression is kind of large, facing version improvement and version complexity from a user’s point of view. a brief bankruptcy on tree-based tools places forth the most program parts succinctly. The bankruptcy on information mining is an efficient creation to the commonest desktop studying algorithms. The final bankruptcy highlights the position of other time sequence versions in analytics. In the entire chapters, the authors exhibit a few examples and case experiences and supply guidance to clients within the analytics field.

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Additional info for A user’s guide to business analytics

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The popularity of analytics is on the rise along with the data resource gathered by any business. In today’s world data is collected and stored, not merely in terabytes but in petabytes or in even higher orders. All real-time transactions over the net, customer preferences, customer demography and other detailed information are stored in vast data storages; resources are even pooled across all sorts of social and other network sites. Computing power has increased manyfold so that accessing and getting information out of the stored data can be easily done with only a click of the mouse.

They proofread the raw manuscript, helped with the preparation of the figures, supplied appropriate references and provided assistance in many other forms. All of them are past or present students of the Indian Statistical Institute, or have been associated with the Institute in the capacity of project-related personnel. Dr. Das is currently a Professor at the Institute. We are grateful to all of them. We also gratefully acknowledge the support and cooperation received from the CRC colleagues including Ms.

Saxena and Srinivasan (2013) provide a number of business case studies. There are many excellent books on data mining with application to business analytics, such as Linoff and Berry (2011). These books are for a more technical audience and contain advanced data mining technology. The focus of many of these books is domain specific, such as marketing, customer relationship management (CRM), etc. We have not listed such books here. Several books have been cited in appropriate chapters where data analytic applications are considered.

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A user’s guide to business analytics by Ayanendranath Basu, Srabashi Basu


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