By Norman Fairclough
Analysing Discourse is an obtainable introductory textbook for all scholars and researchers operating with genuine language data.
Drawing on more than a few social theorists from Bourdieu to Habermas, in addition to his personal examine, Norman Fairclough's booklet offers a kind of language research with a continuously social point of view. His technique is illustrated by means of and investigated via various actual texts, from written texts, to a television debate concerning the monarchy and a radio broadcast concerning the Lockerbie bombing. The student-friendly publication additionally bargains available summaries, an appendix of instance texts, and a word list of phrases and key theorists.
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Extra resources for Analysing discourse : textual analysis for social research
When Kodak’s performance came under criticism in the 1990s, Wall Street analysts and the media focused blame and criticism on the chief executive, Kay Whitmore. Eventually the board bowed to pressure and Whitmore was sacked and replaced with a high profile recruit from Motorola. The share price rose by nearly $5 on the receipt of this news (Khurana 2002a: 5). Nonetheless, the lack of competitiveness continued and by the end of the decade the share price had lost two-thirds of its value. There are numerous other examples of this phenomenon (Khurana 2002b).
Under such circumstances, the importance of leadership again becomes a truism. What is of further interest is that the significance of leadership can spiral depending on the prevailing political, social and economic circumstances. During those periods when government, for example, determines that leadership in the public services is to be treated as of crucial importance, as a self-fulfilling prophecy it indeed becomes so. Funds and reputation will flow in accord with the contours of this initial determination.
Bennis’s most recent work thus reflects a continuing essentialist interpretation of the nature of leadership—its essence, in other words, is to be ‘discovered’ within the attributes (one might say the ‘traits’) of exceptional individuals found to be occupying leader positions. In this particular instance, the methodological device used to identify and catalogue these attributes of the accomplished leader is to ‘uncover’ the different ways in which people deal with adversity. He claims that one of the most reliable indicators and predictors of ‘true leadership’ is an individual’s ability to find meaning in negative situations and to learn from trying circumstances.
Analysing discourse : textual analysis for social research by Norman Fairclough
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