By Daniel Riffe

ISBN-10: 0805852980

ISBN-13: 9780805852981

Studying Media Messages: utilizing Quantitative content material research in examine presents a finished and understandable advisor to undertaking content material research examine. It establishes a proper definition of quantitative content material research; supplies step by step guide on designing a content material research learn; and explores intensive learn questions that recur in content material research, in such components as dimension, sampling, reliability, info research, validity, and know-how. This moment version keeps the concise, available technique of the 1st variation whereas delivering an up-to-date dialogue and new examples. The objective of this source is to make content material research comprehensible, and to supply an invaluable advisor for beginner and skilled researchers alike. observed through certain, functional examples of present and vintage functions, this quantity is suitable to be used as a first-rate textual content for content material research coursework, or as a supplemental textual content in learn equipment classes. it's also an crucial reference for researchers in mass communique fields, political technology, and different social and behavioral sciences.

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Extra info for Analyzing Media Messages: Using Quantitative Content Analysis in Research (Lea Communication Series)

Example text

It is not essential to every study conducted, but in the long run, one cannot study mass communication without studying content. Absent knowledge of the relevant content, all questions about the processes generating that content or the effects that content produces are meaningless. 3 Designing a Content Analysis Application of any research method—survey, experiment, content analysis, or the like—to analyze a phenomenon can be viewed as consisting of three phases or stages: conceptualization, planning or research design of the inquiry, and data collection and analysis.

The variety of applications may be limited only by the analyst’s imagination, theory, and resources as shown in the 10 specific content analyses described in the introduction to this chapter and the other examples throughout. 2 Defining Content Analysis as a Social Science Tool In the preceding chapter, we offered a preliminary definition of quantitative content analysis that permitted an overview of the method’s importance and utility for a variety of mass communication research applications: The systematic assignment of communication content to categories according to rules and the analysis of relationships involving those categories using statistical methods.

9). In his first edition, Krippendorff (1980) emphasized reliability and validity: “Content analysis is a research technique for making replicative and valid inferences from data [italics added] to their context” (p. 21). , numbers) from which inferences may be drawn about the phenomena themselves. Finally, after reviewing six previous definitions, Holsti’s (1969) definition is equally inclusive: “Content analysis is any technique for making inferences by objectively and systematically identifying specified characteristics of messages” (p.

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Analyzing Media Messages: Using Quantitative Content Analysis in Research (Lea Communication Series) by Daniel Riffe


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