By Edward G. Rogoff

ISBN-10: 0979152208

ISBN-13: 9780979152207

The secrets and techniques in the back of growing compelling and winning company plans absolute to allure monetary backers are printed step by step during this worthwhile consultant. Containing precise details on chance administration organization (RMA) info and transparent causes of the information that banks, enterprise capital businesses, and the Small enterprise management (SBA) use to furnish loans and different monetary aid to companies, the source equips power enterprise proprietors with a wealth of information on lending systems. countless numbers of important rules for constructing, working, advertising, and development a ecocnomic enterprise are integrated as are copious examples and assets for extra examine. via demonstrating find out how to make every one marketing strategy uniquely fitted to a selected endeavor—such as home-based companies, sole proprietorships, and franchise operations—this accomplished guide guarantees that any one can embark on a brand new enterprise enterprise with self assurance.

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Additional info for Bankable Business Plans (2nd Edition)

Sample text

From the days of clipper ships to FedEx jets, customers have always valued speed. Other businesses built with speed as a key competitive advantage include Domino’s Pizza, Dell Computer, and any company that uses Web and e-mail applications. 42 Action Step 3 Some businesses have inherently weak competitive advantages. Electronics or appliance retailers, which sell the same products as their competitors, are often forced to compete solely on price and a reputation for service. There are exceptions, however.

They are: • generally outwardly focused, influencing how your business will interact with its external environment including your customers, competitors, suppliers, and the government. • about how your company will achieve a strong and long-lasting position in the marketplace, or competitive advantage, which is key to your ability to attract customers or to price products that earn a profit. • specific, simple to implement, and based on reasonable assumptions. • a blueprint for building the results you want.

The total estimated price of all of these items will become your startup cost whether you’re buying more toothpaste tubes, an ocarina factory, or simply installing a new telephone line on your desk. If there’s any item in your estimates that seems unreasonably high (the Wall Street Journal ad is a likely culprit), research alternatives. Keep in mind that it’s better to include every element you truly need along with a reasonable estimate of the cost of each item, so you don’t run out of money or default on your loans.

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Bankable Business Plans (2nd Edition) by Edward G. Rogoff


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