By Marc Benioff, Carlye Adler

ISBN-10: 0470521163

ISBN-13: 9780470521168

How did develop from a initiate in a rented condo into the world's quickest turning out to be software program corporation in under a decade? For the 1st time, Marc Benioff, the visionary founder, chairman and CEO of, tells how he and his group created and used new company, know-how, and philanthropic versions adapted to this time of remarkable switch. exhibiting how not just survived the dotcom implosion of 2001, yet went directly to outline itself because the chief of the cloud computing revolution and spark a $46-billion buck undefined, Benioff's tale may help enterprise leaders and marketers stand out, innovate greater, and develop quicker in any financial climate.

In Behind the Cloud, Benioff stocks the suggestions that experience encouraged staff, became clients into evangelists, leveraged an atmosphere of companions, and allowed innovation to flourish.

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Extra resources for Behind the Cloud: The Untold Story of How Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

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Toute la science du marketing se résumait alors dans la proposition concernant le fameux modèle T du constructeur automobile Ford : « chacun pouvait choisir sa couleur, pourvu qu’elle soit noire». » Les décennies qui suivirent ont consisté à améliorer la productivité. Les entreprises ont mis tout en oeuvre pour fabriquer de meilleurs produits ou services, moins chers. La consommation à grande échelle s’est imposée après la Seconde Guerre mondiale. La séparation entre les fabricants et les distributeurs s’est creusée, de telle sorte que les premiers ont, peu à peu, perdu le contact avec les consommateurs.

Pour les participants à une même chaîne de valeur, le danger pourrait être de ne pas apporter une contribution suffisante et de se voir mis hors circuit... INTERNET, NOUVEL ESPACE-TEMPS ET NOUVEAUX MODÈLES ÉCONOMIQUES On présente souvent Internet comme créateur d’un nouvel espacetemps. L’espace – la zone de chalandise lorsqu’il s’agit de commerce – étant le monde entier et l’unité de temps étant celui du clic de souris. Il faut relativiser. Pour ce qui concerne le temps, Internet, il est vrai, cumule plusieurs avantages : instantanéité, asynchronisme et forte intégration avec le système d’information.

En France, certains grandes surfaces ont déjà réalisé des actions d’éclat en vendant des lots de voitures. LE COMMERCE ÉLECTRONIQUE MODIFIE LA DISTRIBUTION Internet et le commerce électronique posent un problème difficile aux entreprises qui ont un réseau de distribution. On vient de le voir, certaines entreprises ont été tentées de se lancer dans la vente menaçant ainsi leurs propres distributeurs. A l’inverse, des distributeurs ayant un contrat de distribution sélective ont pensé qu’ils pouvaient élargir leur activité commerciale en commercialisant d’autres produits ou tout simplement en distribuant des produits via Internet, sans contrat particulier.

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Behind the Cloud: The Untold Story of How Went from Idea to Billion-Dollar Company-and Revolutionized an Industry by Marc Benioff, Carlye Adler

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