By Irene Bruna Seu, Shani Orgad

ISBN-10: 3319502581

ISBN-13: 9783319502588

ISBN-10: 331950259X

ISBN-13: 9783319502595

Drawing on an unique UK-wide research of public responses to humanitarian concerns and the way NGOs speak them, this well timed ebook offers the 1st evidence-based psychosocial account of the way and why humans reply or to not messages approximately far-off soreness. The booklet highlights what NGOs search to accomplish of their communications and explores how their technique and hopes fit or don’t fit what the general public desires, thinks and feels approximately far away suffering

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Sample text

This forgetting, as discussed previously, is crucially important as it is the opposite of holding the other in mind, which is the key to connectedness, as well as to the differentiation between short-term fleeting and lighter responses and longer-term, deeper, and sustainable engagement. The distinction between helping and ‘just giving money’ is also important in moral terms. Purely monetary transactions, rather than donating per se, are perceived as impersonal and transient, thus as increasing the human distance between the public and the sufferer.

At the same time, on the basis of her existing practices of care, she does not want to turn away, so instead she turns it off. Caroline is very different. She also talks about appropriate emotions, but whilst for Ingrid the appropriateness is in terms of manageable emotion, for Caroline the emotions evoked by the communication need to be appropriate in terms of integrity of purpose. She does not mind responding emotionally but she dislikes it when she feels that emotions are evoked in a manipulative way, to make her give money.

Emotionally, for Ingrid the emotions that are evoked are overwhelming, so she feels helpless and selfprotectively ‘has to turn it off’. It is striking how Ingrid graphically describes her experience of this information coming in: how she tries to keep a safe place from which to engage with the information, but can’t. At the same time, on the basis of her existing practices of care, she does not want to turn away, so instead she turns it off. Caroline is very different. She also talks about appropriate emotions, but whilst for Ingrid the appropriateness is in terms of manageable emotion, for Caroline the emotions evoked by the communication need to be appropriate in terms of integrity of purpose.

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Caring in Crisis? Humanitarianism, the Public and NGOs by Irene Bruna Seu, Shani Orgad


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