By Peter Howson
Advertisement Due Diligence (CDD) is ready telling the variation among improved companies and bad companies, that's why this e-book is a mix of enterprise process, advertising research and marketplace examine. despite the fact that CDD isn't really concerning the bland program of analytical innovations, it's approximately knowing how companies and markets paintings and what's rather very important for earnings and development.
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Extra resources for Commercial Due Diligence: The Key to Understanding Value in an Acquisition
Have we carried out sufﬁcient pre-acquisition planning? Are we sufﬁciently prepared for the due diligence exercise? Which areas are we going to investigate? Why? Do we know what we really need to know in each area of investigation? Do we have enough time to complete the process? If not, what are we going to do about it? Do we know where the synergies are going to come from? Have we tried to quantify them in detail? What further information is needed? Have we worked out an adequate implementation plan?
Due diligence is the way the acquirer makes sure it understands exactly what it is buying. A dealmaker might go further. A dealmaker, would say that due diligence is about reducing transactional risk. Translated this means reducing the risk of paying too much. The better the due diligence, the more an acquirer knows about a target and therefore the more it knows about the immediate risks it is taking on. As far as the dealmaker is concerned, therefore, due diligence allows an acquirer to: . identify issues that feed into price negotiations, and hence reduce the risk of paying too much; de-risk the deal by identifying points against which legal protection should be sought.
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Commercial Due Diligence: The Key to Understanding Value in an Acquisition by Peter Howson
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