By Alexander Benlian (auth.)

ISBN-10: 3835003682

ISBN-13: 9783835003682

ISBN-10: 3835057006

ISBN-13: 9783835057005

Because of the expanding digitization and modularity of content material media businesses are challenged to use the won levels of freedom within the administration in their most precious asset. possibilities abound - reutilizing, bundling and pushing content material via varied media channels resulting in larger returns on funding. even if many stories have tackled the matter of effectively allocating info, processing energy or IT-related determination rights some time past, the subject of media content material allocation has been overlooked to this point.

bearing in mind strategic, organizational and technological elements Alexander Benlian explores the query of no matter if to centralize or to decentralize media content material. The findings essentially emphasize the necessity to layout publishing businesses that keep on with yes styles of congruency and consistency which will observe larger effectiveness. those saw styles or invariabilities may supply infrastructure managers with a benchmark opposed to which to think again the layout in their personal content material allocation configuration. Aligned content material infrastructures may be thought of to dramatically elevate the smoothness of content material flows and to reinforce creation and bundling services.

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E. from a process theoretical point of view) would provide valuable insights into the transition from one to another content allocation scenario, the emphasis of this study lies on the explanation of observable differences in the degree of content allocation at any point in time (Mohr, 1982, p. 54). 2-2). 2-2: Variance versus process structure Accordingly, this research study is not process-, but state-oriented (vgl. Simon, 1969, p. 111-112). Future longitudinal studies, however, should ideally complement these findings shedding further light on how content allocation configurations come about and develop over time.

250ff. ). For the sake of simplicity, this research study will commence the analysis of content allocation behavior by focusing on content portfolios of publishing companies that exhibit the most static and time-independent features relative to the content portfolios of broadcasting and new media companies10. In doing so, basic findings might be a foundation and starting point for future research on content allocation behavior in other sectors of the media industry. Although the restriction of the research focus on publishing companies is a means to reduce the complexity in the process of analyzing content allocation behavior, the diversity and heterogeneity of different types of publishing companies must not be 8 9 10 In the case that a publishing company consists of just one editorial unit, the firm and departmental levels of analysis obviously coincide.

Book, magazine, and newspaper companies) differ in value chain functions, publication output periodicity, and also in media product characteristics and thus imply not only structural but also process-related variations (Wirtz, 2005, p. 105ff. and pp. ). While editorial departments in book publishing companies rather represent loosely coupled organizational units (or even just one unit) that tend to edit and bundle monolithic content modules11 on a non-periodical basis, magazine and newspaper companies usually exhibit higher levels of coordination between organizational units due to higher content modularity12 and shorter publication cycles.

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